Where your server is located affects how fast your website loads for visitors. The closer the server is to your audience, the faster the response time. Simple as that.

If your audience is mostly in Indonesia, for example, hosting your site in Asia will load faster than using a server in Europe or the U.S. Distance affects latency.

This is especially important for e-commerce or media-rich websites. Visitors will bounce if your page takes too long to load — even just a couple of seconds.

You can also use a CDN to help deliver content from various global locations, but having a server near your core audience is still a great baseline.

Platforms like high-availability hosting help you find hosts with data centers in the regions that matter most to your traffic — giving your users a better, faster experience.